Sunday, December 7, 2025

6 Greatest Cell Advertising and marketing Software program: My Assessment for 2025

Selecting cell advertising and marketing software program isn’t nearly discovering a instrument that works; it’s about discovering one which works for you. 

Whether or not you are driving re-engagement via in-app messaging, scaling SMS campaigns, or optimizing multichannel workflows, the appropriate platform can instantly affect your KPIs, equivalent to person retention, conversion charges, and lifelong worth.

However not each instrument matches each group. Some platforms excel at push notifications however lack depth in personalization. Others provide sturdy segmentation however fall brief in multichannel orchestration or actionable reporting. That’s precisely why I evaluated the finest cell advertising and marketing software program in hands-on workflows. I in contrast their capabilities, evaluated their strengths and gaps, and analyzed G2 evaluations to uncover how they carry out.

The end result: a curated record of instruments that don’t simply examine packing containers, they clear up issues. Plus, G2’s AI Advertising and marketing Thoughts 2025 Report highlights why groups are turning to AI-powered options to automate repetitive duties, streamline multi-touch nurturing, and optimize engagement in actual time.

When you’re prepared to decide on a cell advertising and marketing platform that matches what you are promoting objectives, let’s dive in.

6 finest cell advertising and marketing software program for 2025: My high picks

Software program Greatest for Standout function Pricing
Insider Omnichannel personalization and buyer journey orchestration  AI-powered segmentation, predictive intent, and real-time engagement throughout net, app, e mail, and messaging Pricing on request; Free trial out there
Braze Cross-channel messaging and marketing campaign automation Dynamic segmentation, Canvas Stream (drag-and-drop journey builder), and real-time behavioral triggers Pricing on request; Free trial out there
CleverTap Retention-focused cell advertising and marketing and lifecycle analytics Wealthy person analytics, cohort monitoring, and A/B testing built-in with messaging channels Pricing on request for superior plans; Free trial out there
Textedly Simple-to-use SMS advertising and marketing for rising groups Excessive-volume texting, key phrase opt-ins, and limitless customized contact teams Begins at $26/month for 600 texts; Tiered plans out there
Attentive SMS and cell messaging for e-commerce  Textual content-to-buy, personalised promotions, and deep Shopify integration Pricing on request; Free demo out there
AppsFlyer Cell attribution and marketing campaign efficiency analytics Granular attribution knowledge, fraud prevention, and sturdy accomplice integrations Free plan out there; Premium pricing on request

These cell advertising and marketing platforms are top-rated of their class, in keeping with G2 Grid Experiences. I’ve added pricing particulars that will help you examine extra simply.

6 finest cell advertising and marketing software program I suggest

To me, cell advertising and marketing software program is the management middle for creating buyer moments that truly stick. It’s the place push, SMS, in-app messaging, and e mail all come collectively — not as siloed blasts, however as coordinated conversations. One of the best platforms assist me ship the appropriate message to the appropriate person on the proper time with out guessing what would possibly work effectively.

What separates nice cell advertising and marketing instruments from the remainder isn’t automation or marketing campaign quantity. It’s how shortly they assist me acknowledge when engagement is slipping, establish who’s falling off, and take motion to repair it. I don’t need to juggle 5 instruments or rebuild segments manually. An amazing platform already is aware of my viewers, adapts to habits in actual time, and makes it simple to reply with relevance.

As a result of on the finish of the day, that’s the entire level: connection. Whether or not I’m nudging a person again into the app or driving urgency throughout a promotion, I need a system that makes it simpler to behave with context.

How did I discover and consider the most effective cell advertising and marketing instruments?

I spent weeks evaluating cell advertising and marketing platforms, narrowing down the most effective choices primarily based on options, ease of use, pricing, and actual person suggestions. I additionally used AI-driven analysis to research software program updates, purchaser preferences, and customary challenges to make sure these suggestions are as correct and useful as potential.

 

In instances the place I couldn’t personally take a look at a instrument on account of restricted entry, I consulted an expert with hands-on expertise and validated their insights utilizing verified G2 Critiques. The screenshots featured on this article could also be a mixture of these captured throughout testing and people obtained from the seller’s G2 web page.

 

Every instrument on this record is dependable, simple to make use of, and constructed to assist create personalised experiences, interact customers throughout channels, and drive significant motion, whether or not you are centered on in-app messaging, lifecycle campaigns, or B2C re-engagement. My analysis and evaluation are additionally primarily based on real-time purchaser sentiment and the proprietary G2 Scores awarded to every of those cell advertising and marketing options.

What makes the most effective cell advertising and marketing platform: My standards

As an alternative of chasing lengthy function checklists, I centered on what issues in actual advertising and marketing workflows. From my analysis and conversations, these are the factors I stored coming again to:

  • Velocity to launch and optimize: Velocity is mission-critical. I appeared for platforms that make it quick to launch campaigns, take a look at variations, and optimize efficiency with out requiring dev help or limitless setup time. Whether or not you’re constructing a journey, sending a push notification, or tweaking an SMS sequence, the most effective instruments scale back lag between perception and motion.
  • Segmentation and concentrating on energy: The power to outline and attain the appropriate viewers got here up in practically each dialog. I prioritized platforms that help behavior-based triggers, real-time segmentation, and dynamic personalization so that you’re not simply sending extra messages however smarter ones that truly convert.
  • Cross-channel coordination: Push, SMS, in-app, e mail — it’s all related. However not each platform handles multichannel effectively. I appeared for instruments that make it simple to coordinate messaging throughout channels, keep away from overlaps, and ship a constant expertise. Bonus factors in the event that they help orchestration flows that reply to person actions in actual time.
  • Analytics and marketing campaign reporting: Advertising and marketing with out measurement is guesswork. I favored platforms that floor outcomes shortly, present which messages are driving outcomes, and allow you to slice knowledge by channel, viewers, or occasion. Granular supply metrics, income attribution, A/B take a look at reporting, and conversion funnels have been all issues I appeared for.
  • Personalization at scale: Templated blasts don’t reduce it anymore. I appeared for platforms that allow you to insert dynamic content material, reference previous behaviors, and adapt messaging to totally different viewers segments with no need to hard-code logic. Some even use AI to optimize ship time or message variation primarily based on person habits.
  • Scalability and efficiency: Some platforms are nice for startups, however begin to creak when message quantity spikes or audiences develop. I prioritized instruments constructed for scale: They will deal with hundreds of thousands of messages, adapt to advanced logic, and keep efficiency throughout campaigns with out dropping key alerts.
  • Usability for entrepreneurs: Not each group has a devoted cell engineer. So I checked out how simple it’s for entrepreneurs with out a technical background to construct journeys, modify flows, and monitor efficiency. Drag-and-drop builders, visible automation instruments, and clear UX have been enormous differentiators right here.

After evaluating 15+ platforms, I narrowed it all the way down to the 6 finest cell advertising and marketing instruments. Every one stands out for various causes, however all of them align with the wants of mobile-first advertising and marketing groups.

The record under comprises real person evaluations from the cell advertising and marketing software program class. To be included on this class, an answer should:

  • Allow the person to achieve shoppers via their cell gadgets
  • Attain customers via net browsers, push notifications, and in-app or in-game adverts
  • Present templates or design platforms for cell advert campaigns
  • Monitor interplay knowledge associated to every commercial
  • Be appropriate with or provide proximity analytics software program that helps goal adverts

*This knowledge was pulled from G2 in 2025. Some evaluations might have been edited for readability.  

1. Insider: Greatest for omnichannel personalization and buyer journey orchestration 

After digging into Insider’s function set and studying via G2 evaluations, the enchantment actually clicked for me. This isn’t only a instrument for sending SMS or emails — it’s a full-stack cell advertising and marketing platform constructed for segmentation, dynamic content material, geo-targeting, predictive viewers constructing, and coordinated campaigns throughout net, app, messaging, and extra. And should you’re making an attempt to personalize at scale, it’s one of many strongest I’ve come throughout.

The segmentation engine stood out most to me. Entrepreneurs discuss how simple it’s to focus on audiences primarily based on habits, geography, lifecycle stage, and previous interactions, then construct campaigns that replicate these particulars. I additionally noticed reward for AI-driven predictive segments, which assist entrepreneurs establish churn-prone customers or high-value audiences with out limitless handbook setup.

Insider’s personalization and automation instruments got here up incessantly, too. Folks talked about utilizing dynamic content material blocks, interactive widgets, and suggestion engines to tailor experiences in actual time. The Internet Suite performs an enormous position right here, serving to groups optimize web sites so the person expertise feels each dynamic and related. Past that, reviewers persistently appreciated journey automation, with the ability to coordinate campaigns throughout e mail, SMS, push notifications, in-app messages, and net from a single place.

And integrations? Insider performs surprisingly effectively right here. Its integration APIs and knowledge import/export instruments each maintain a 94% satisfaction score on G2, primarily based on 450+ evaluations, displaying how dependable the platform is at connecting with different instruments and programs. Many entrepreneurs additionally appreciated the breadth of accomplice purposes out there, making it simpler to suit Insider into current stacks with out heavy IT work.

insider

That stated, there’s nonetheless room for enchancment. A number of customers talked about that reporting and analytics might go deeper, particularly for surfacing granular or cross-regional efficiency insights. Whereas the present dashboards cowl most wants, superior groups generally need extra flexibility for slicing and exporting knowledge.

One other level was the preliminary studying curve. Insider packs numerous performance, and for groups new to lifecycle advertising and marketing platforms, it will probably really feel overwhelming at first. Nonetheless, reviewers famous that the documentation and help group assist bridge that hole throughout onboarding.

When you get previous these preliminary friction factors, the channel breadth and orchestration actually stand out. Groups reported measurable wins throughout e mail, SMS, net, and push — not simply working campaigns in silos, however making channels work collectively seamlessly. And Insider’s buyer help? It persistently earns appreciation for being strategic, proactive, and genuinely useful in setup and optimization.

If personalization at scale is your precedence, Insider is without doubt one of the most feature-rich and forward-looking platforms I’ve examined. It’s not simply constructed for multichannel advertising and marketing; it’s constructed to make these channels work collectively in ways in which truly drive retention and income.

What I like about Insider: 

  • Segmenting audiences feels easy. I stored seeing reward for a way simple Insider makes it to phase customers primarily based on habits, geography, or different attributes. 
  • Personalization truly works throughout channels. I like that I can tailor messaging for various audiences with out rebuilding campaigns from scratch each time.

What G2 customers like about Insider: 

The Insider group and the real-time expertise personalization function, primarily primarily based on person habits, are extraordinarily helpful. The number of automation, segmentation, and A/B testing instruments permits for working with nice precision in CRM methods and digital efficiency. Moreover, the mixing with channels equivalent to e mail, net push, and app is easy and really effectively structured.”

 

Insider Assessment, Alexandro O.

What I dislike about Insider:
  • I observed that whereas Insider covers most reporting wants, superior analytics might go deeper, particularly should you’re searching for granular or cross-regional efficiency insights. Groups wanting extra flexibility in slicing or exporting knowledge would possibly discover the dashboards a bit limiting.
  • There’s additionally an preliminary studying curve. With so many options packed into one platform, it will probably really feel overwhelming for groups new to lifecycle advertising and marketing instruments. That stated, the documentation and help group do assist bridge the hole throughout onboarding.
What G2 customers dislike about ZoomInfo Gross sales:

Our tech stack brought on extra points than anticipated when implementing Insider’s instrument. In consequence, the onboarding timeline was introduced too optimistically. We must always have ready higher prematurely to handle inside expectations extra successfully.”

Insider Assessment,  Marijn P. 

2. Braze: Greatest for cross-channel messaging and marketing campaign automation

Braze is rated 4.5 out of 5 stars on G2, primarily based on 1,200+ evaluations, and after testing it myself, I can see why it’s such a trusted title in cell advertising and marketing. It’s the platform that comes up when groups want severe cross-channel messaging energy, with a status for being each sturdy and scalable.

The platform is full of superior performance, but it surely doesn’t really feel locked behind layers of complexity. What stood out most to me was the depth in segmentation, orchestration, and personalization. Sure, there’s a studying curve, however when you’re over that, the payoff is huge.

The Canvas journey builder was a private favourite. Reviewers rave about it! It’s a clear, visible drag-and-drop interface the place you may map onboarding flows, re-engagement campaigns, transactional messages — something, actually. Paired with Braze’s highly effective segmentation engine, you may construct nuanced viewers teams primarily based on habits, occasions, and attributes, then interact customers throughout push, e mail, in-app, and extra, multi functional circulate.

Personalization is one other standout. Braze makes use of Liquid templating to allow you to insert dynamic content material and tailor experiences in actual time. When you’re on top of things, it’s extremely efficient, whether or not you are referencing previous behaviors in your messaging, adjusting ship instances, or customizing content material primarily based on location or app exercise.

G2 customers additionally appreciated onboarding. Braze doesn’t simply hand over the keys and want you luck; they pair you with a buyer success supervisor, stroll you thru a structured setup, and assist information each technical and strategic implementation. That form of help makes a distinction whenever you’re studying a platform this sturdy.

braze

That stated, Braze isn’t with out challenges. The documentation is thorough, but it surely assumes some technical know-how, particularly round Liquid scripting and API integrations. In case your group is newer to buyer engagement platforms or gentle on technical assets, anticipate to spend a while ramping up.

A couple of customers additionally talked about that whereas UI is feature-rich, it won’t be beginner-friendly. There’s numerous energy underneath the hood, and generally it feels such as you’re simply scratching the floor. Some reviewers wished for extra contextual ideas and guided walkthroughs to assist velocity up the training course of.

Nonetheless, should you’re searching for a severe cell advertising and marketing platform with the pliability to scale throughout channels and groups, Braze delivers. It’s ultimate for corporations working advanced buyer journeys, experimenting incessantly, and personalizing at scale. When you’re within the rhythm, the management and readability it offers you’re well worth the preliminary studying curve.

What I like about Braze:

  • I see G2 customers worth Canvas, Braze’s visible marketing campaign builder. It lets customers map out multi-step messaging flows throughout push, in-app, and e mail, and see how the whole lot connects. For somebody managing advanced campaigns, that form of visibility is a game-changer.
  • Many entrepreneurs (myself included) admire that Braze helps Liquid templating. It means I can personalize messages with person knowledge (names, final actions, or preferences), with no need heavy engineering assist.

What G2 customers like about Braze:

Braze simply will get it. It’s tremendous simple to make use of and implement, brings all of your channels collectively, and allows you to construct sensible, personalised campaigns with out the tech headache. Good for busy groups who need to transfer quick and make actual connections. There are tons of assets, and I additionally love the neighborhood function.”

 

Braze Assessment, Sanjana M.

What I dislike about Braze:
  • Some documentation assumes technical data. Whereas the docs are thorough, they usually anticipate you to already perceive ideas like API calls or Liquid syntax. For entrepreneurs with out a technical background, this could make the training course of slower.
What G2 customers dislike about Braze:

There’s room for enchancment within the UX of a few of its options. For instance, heatmaps of your emails to see clicks are solely out there for desktop view, not cell view. Within the Canvas and Campaigns homepages, there are too many columns taking on area, and whenever you unselect some columns from view, there is no such thing as a technique to save this as your default – you must unselect these each time.

Braze has numerous potential to enhance its reporting options, as these are missing and clunky.” 

Braze Assessment, Emma N. 

3. CleverTap: Greatest for retention-focused cell advertising and marketing

CleverTap is a kind of platforms that quietly powers a ton of retention and engagement methods, particularly for mobile-first groups. After digging via G2 evaluations and actual person suggestions, it turned clear to me why it stands out. It’s ranked fifth best to make use of within the cell advertising and marketing software program class on G2, out of 100+ merchandise, which says quite a bit about how approachable it feels for groups centered on quick execution.

At its core, CleverTap is constructed for cell advertising and marketing groups that care deeply about person journeys, churn discount, and lifecycle automation. And from what I’ve seen, it excels at combining engagement, analytics, and messaging into one unified platform.

One of many first issues that stood out to me and to G2 reviewers is how structured and intuitive the segmentation and marketing campaign instruments really feel. CleverTap makes it simple to create personalised messages, whether or not it’s e mail, push notifications, or in-app alerts, and tie them to real-time behavioral knowledge. A whole lot of entrepreneurs described it as versatile and quick, particularly whenever you’re constructing segments on the fly or reacting to person drop-offs.

I additionally noticed repeated mentions of CleverTap being a real accomplice for progress. G2 customers talked about decreasing churn, enhancing retention, and even monitoring app uninstall charges — one thing many platforms overlook. What I appreciated was how clearly CleverTap surfaces these insights and hyperlinks them to actions, like sending a re-engagement message or triggering an onboarding reminder.

On the inventive facet, the drag-and-drop builder is a fan favourite, and I can see why. It’s not only for e mail; it powers push and in-app campaigns, too. G2 reviewers persistently referred to as out how simple it was to construct polished campaigns with out leaning on a designer. Automation flows earned reward for being clear, customizable, and dependable as soon as they’re arrange.

clevertap

That stated, CleverTap isn’t with out trade-offs. The most important friction level I observed — each in my expertise and in G2 evaluations — is pricing. A number of customers talked about that whereas they love the function set, the fee generally is a barrier for smaller or early-stage corporations, particularly should you’re not working high-volume campaigns but.

I additionally encountered suggestions about usability. Although CleverTap is ranked extremely for ease of use, some G2 reviewers famous that the platform’s breadth can really feel overwhelming at first. The documentation helps, however the studying curve is there, significantly should you’re managing each the analytics facet and the marketing campaign logic with out prior expertise.

That stated, CleverTap holds a powerful 4.6/5 score on G2, with excessive marks for personalization, automation, and analytics. It integrates with main cell and net frameworks, provides real-time knowledge monitoring, and helps multi-channel engagement throughout push, e mail, in-app, and SMS. They provide personalised demos and structured onboarding, which many G2 customers stated helped them ramp up efficiently.

In case your group is scaling quick and able to dive deep into lifecycle advertising and marketing, CleverTap has actual potential. I’d suggest it most to product entrepreneurs, progress groups, and mobile-first companies that need deeper management over retention methods and buyer journeys. Simply be ready to put money into onboarding and finances accordingly should you’re a smaller group.

From what I’ve seen and what G2 reviewers persistently say, CleverTap is a strong platform that brings your engagement, segmentation, and behavioral knowledge underneath one roof, providing you with the instruments to behave quicker, personalize higher, and retain smarter.

What I like about CleverTap:

  • One of many issues I admire most is how CleverTap helps monitor uninstall charges, perceive person drop-off factors, and act on that knowledge. It’s not only a messaging instrument, it truly helps me maintain onto customers longer.
  • I actually worth that I don’t have to modify between platforms to grasp person habits, construct campaigns, and monitor efficiency. CleverTap brings these items collectively, which makes my workflow a lot smoother.

What G2 customers like about CleverTap:

What I like finest about CleverTap is the way it makes connecting with prospects really feel much less like a guessing recreation and extra like a easy dialog. It’s tremendous sensible at understanding what customers need, sending the appropriate message on the proper time, and serving to companies develop with out all the effort. Principally, it’s like having a advertising and marketing genius in your group who by no means sleeps.”

 

CleverTap Assessment, Achyuth F.

What I dislike about CleverTap:
  • The pricing feels out of attain for smaller companies. I got here throughout a number of feedback about how costly CleverTap is, particularly for startups or early-stage groups. It’s full of options, however you’ll undoubtedly really feel the fee should you’re not utilizing it at scale.
  • A couple of famous that whereas the platform is very succesful, getting absolutely on top of things takes time, particularly when managing each analytics and marketing campaign logic with out prior expertise.
What G2 customers dislike about CleverTap:

“When I attempt to ship notifications to customers, I sometimes encounter an error referred to as ‘Chrome: failed.” This minor problem has value me helpful time. Moreover, when making an attempt to ship a notification concentrating on a single person, I see a number of “Ship Push” choices within the desk, however solely one in all them truly works. This may be complicated and inefficient.”

CleverTap Assessment, Dennis J.  

4. Textedly: Greatest for easy-to-use SMS advertising and marketing for rising groups

Textedly wasn’t the primary SMS advertising and marketing platform I explored, but it surely shocked me with how streamlined it makes day-to-day texting. In an area crowded with full-stack advertising and marketing suites, Textedly focuses on what many small and mid-sized groups really need: quick, no-fuss texting with out an enormous studying curve. And primarily based on the G2 evaluations I learn, numerous customers agree.

The convenience of sending bulk textual content messages and establishing auto-responses with key phrase triggers got here up repeatedly in G2 suggestions. I noticed customers repeatedly reward how easy it was to configure one thing like “TEXT JOIN to 12345” and immediately add a contact to their record or set off an automatic follow-up. On G2, this Bulk SMS function holds a formidable 93% G2 Satisfaction Rating, primarily based on 492 evaluations. It’s the form of small function that saves severe time whenever you’re managing outreach at scale.

Contact administration and message scheduling have been one other spotlight. Whether or not folks have been importing CSV recordsdata, segmenting lists, or establishing recurring campaigns, G2 reviewers talked about how easy the method felt. For busy groups working appointment reminders, flash gross sales, or occasion notifications, that form of velocity to launch actually issues. The Textual content Scheduler function is rated 90% by 463 reviewers, displaying how a lot customers worth the flexibility to automate messages on particular dates and instances.

I additionally observed G2 customers persistently name out Textedly’s two-way messaging. You’ll be able to handle buyer replies proper within the dashboard, which makes it simple to show a one-way textual content blast into an actual dialog. A number of service companies talked about how useful that is when answering buyer questions on the fly.

And one of many greatest positives? The help group. Throughout dozens of G2 evaluations, customers praised Textedly’s help for being responsive, clear, and genuinely useful. Whether or not it was migrating from one other platform, troubleshooting deliverability points, or strolling via the 10DLC registration course of, the help group confirmed up as a key motive folks caught with Textedly.

textedly

That stated, no instrument is with out trade-offs. One of many downsides I noticed was how emojis and particular characters affect message counts. A number of G2 reviewers talked about that including a single emoji might cut up your textual content into a number of messages, consuming into your month-to-month plan quicker than anticipated. For groups who like including persona to their texts, that’s one thing to observe.

The opposite friction level was 10DLC registration. Whereas that is an industry-wide course of, some G2 customers stated the steps may very well be clearer, and so they leaned closely on the help group to get the whole lot sorted. I additionally got here throughout suggestions from groups migrating from older platforms. Whereas most individuals efficiently made the change, a couple of felt the migration course of might have been smoother and extra hands-on.

General, I’d suggest Textedly for small and mid-sized groups who need to run SMS campaigns with out hiring an ops group. It’s particularly helpful for companies centered on sending clear, on-brand messages fairly than constructing advanced buyer journeys.

Pricing begins round $26/month for smaller plans and scales primarily based on message quantity. There’s a free trial if you wish to take it for a spin earlier than committing.

What I like about Textedly:

  • The intuitive dashboard is wonderful. It permits customers to achieve members instantly via SMS campaigns, which is far more handy immediately. I like the benefit of use when navigating via the dashboard. 
  • I noticed numerous reward for a way shortly the help group jumps in to assist. Whether or not it’s establishing a marketing campaign or troubleshooting message supply, they don’t depart you hanging.

What G2 customers like about Textedly:

I really like how simple it’s to compose and ship a message! There aren’t numerous steps to take, and the issues you need to full to ship a message are all on the identical display. Virtually irrespective of which web page you are on, you all the time have your present message depend in view, so there is no query about what’s out there to make use of. When you want extra messages for the month, there is a clear space to improve or just purchase what you want in the interim. The platform is simple to navigate and practice another person to make use of. If there’s something we want assist with, there’s all the time a buyer help bubble on the backside proper of the display to achieve out and ask questions.” 

 

Textedly Assessment, Daneisha S.

What I dislike about Textedly:
  • I noticed a couple of G2 reviewers point out that including emojis unexpectedly will increase your message depend. For small companies, this could add up shortly, particularly when sending messages at scale, resulting in higher-than-expected prices.
  • The 10DLC registration course of additionally brought on some friction. Whereas it’s an industry-wide requirement, a couple of customers felt the steps lacked readability and wanted additional assist from the help group.
What G2 customers dislike about Textedly:

The migration from Textingbase to Textedly and the shortage of documentation for finishing the migration course of, I used to be requested to finish alone. Thank goodness the client help group was there to help and information me via the method. Completion of the 10DLC course of was painful and overly sophisticated. Bizarre system hiccups in a few of the processes (for ex bulk contact import).” 

Textedly Assessment, Ed H. 

5. Attentive: Greatest for SMS and cell messaging for e-commerce

Attentive is without doubt one of the first names I hear when folks discuss SMS and cell advertising and marketing for e-commerce. It’s a platform designed to drive conversions, develop subscriber lists, and assist manufacturers personal their cell relationship with prospects. 

And with a 4.7 out of 5 score on G2, primarily based on 600+ evaluations, the outcomes converse for themselves.

The very first thing I observed throughout evaluations and in my very own testing is how shortly groups scale SMS with Attentive. G2 reviewers persistently talked about how briskly they launched campaigns, grew subscriber lists utilizing pop-ups, and turned SMS into one in all their highest-performing channels. I additionally noticed numerous love for the AI-powered content material recommendations, which assist entrepreneurs craft higher messages with out having to start out from scratch each time.

Buyer help was one other standout. I learn dozens of G2 evaluations highlighting how proactive, responsive, and strategic their buyer success managers are. Whether or not throughout onboarding or when refining a marketing campaign technique, customers stated they by no means felt like they have been figuring issues out alone.

The platform additionally makes it simple to create on-brand signup items like pop-ups and banners, and to automate key flows equivalent to welcome sequence and deserted cart reminders. A number of G2 customers talked about they have been capable of ditch third-party companies or additional instruments as a result of Attentive coated the whole lot they wanted to run a full SMS program in-house.

Attentive

That stated, not the whole lot is seamless. One of the crucial frequent critiques in G2 evaluations was that the admin dashboard isn’t absolutely optimized for cell. Customers talked about that launching or modifying campaigns works finest on desktop, because the cell expertise can really feel a bit restricted as compared.

Pricing additionally got here up as a degree of friction, significantly for smaller groups or manufacturers with seasonal dips in gross sales. A couple of G2 reviewers talked about that the fee feels steep throughout slower months, and a few stated they dedicated to long-term contracts that felt bold at first however limiting in a while.

Lastly, a number of entrepreneurs flagged the attribution window settings as one thing to observe. By default, the attribution window is pretty lengthy, and except you modify it, you would possibly find yourself with inflated outcomes in comparison with platforms like Klaviyo. It’s a easy setting change, however one thing a number of G2 reviewers stated they wished that they had caught earlier.

Even with these watch-outs, Attentive holds robust. It’s one of many top-rated platforms on G2, and the variety of e-commerce manufacturers making SMS one in all their most worthwhile channels says quite a bit. When you’re severe about SMS and need a platform that’s constructed particularly for e-commerce, Attentive is tough to beat.

I’d suggest it for DTC manufacturers, on-line retailers, and ecommerce entrepreneurs trying to scale SMS income with out stitching collectively a number of instruments. Simply go in with a transparent understanding of your contract phrases, and plan your spend round seasonal quantity shifts. When you’re a marketer like me who values personalization, effectivity, and sensible instruments, Attentive is constructed to assist your SMS and e mail channels thrive.

What I like about Attentive:

  • It’s nice for rising your SMS subscriber record. A number of entrepreneurs have talked about how efficient the signup items and pop-ups are at driving opt-ins. Listing progress is clearly one of many platform’s actual strengths.
  • I noticed dozens of G2 reviewers say that Attentive makes it easy to construct campaigns, launch pop-ups, and automate messages, with out a steep studying curve.

What G2 customers like about Attentive:

Attentive is essentially the most complete SMS platform I’ve come throughout. It is user-friendly, has tons of nice options and capabilities, is fairly priced, and the client help you obtain is improbable. They’re all the time enhancing and making the platform higher, too, which is nice. Extremely suggest Attentive!”


Attentive Assessment, Roman B. 

What I dislike about Attentive:
  • I noticed a number of customers point out that Attentive’s pricing feels excessive in comparison with different SMS platforms, particularly in case your gross sales dip seasonally otherwise you’re simply getting began.
  • One other level that got here up was the attribution window settings. By default, it’s set a bit longer than some entrepreneurs anticipate, which may result in inflated outcomes in comparison with different platforms. It’s a simple repair as soon as the place to regulate it, however a number of reviewers wished that they had caught it earlier.
What G2 customers dislike about Attentive:

It’s a bit costly, and I really feel it particularly when gross sales are low/gradual. I am additionally in a 3-year contract, which was bold and good at first, however now that enterprise is gradual, I am nonetheless caught with my contract. Gross sales have been extraordinarily low for me total, which is mirrored in my net site visitors, so for the final a number of months, I’ve despatched fewer campaigns to maintain my app prices down. My record hasn’t grown as a lot as I assumed it could both, however I am unsure why. Even earlier than gross sales slowed down.”

Attentive Assessment, Brianna D.

6. AppsFlyer: Greatest for cell attribution and marketing campaign efficiency analytics

AppsFlyer is broadly adopted by cell entrepreneurs trying to measure, analyze, and optimize their app efficiency. It’s a preferred selection throughout industries like gaming, e-commerce, and fintech, the place correct attribution and engagement knowledge are vital for scaling person acquisition. AppsFlyer holds a formidable 85% G2 Satisfaction Rating for engagement monitoring primarily based on evaluations, reflecting its reliability in measuring metrics like session size, retention, and exit monitoring.

One factor that stood out repeatedly in evaluations was how clear and easy-to-view the information is. A number of customers talked about that AppsFlyer’s dashboards present a complete snapshot of campaigns, serving to groups shortly establish efficiency tendencies with out toggling between a number of instruments. For entrepreneurs managing multi-channel campaigns, this readability is an actual time-saver.

AppsFlyer

One other generally praised function is granular engagement measurement. Reviewers valued how the platform precisely captures the place and when customers drop off, which is essential for optimizing the app expertise. Metrics like retention charges and bounce monitoring have been highlighted as significantly helpful for groups making an attempt to enhance lifecycle advertising and marketing efforts.

I additionally got here throughout optimistic mentions of AppsFlyer’s attribution monitoring. Customers appreciated with the ability to see precisely the place app downloads originated, whether or not from adverts, UTMs, or natural sources. This made it simpler to allocate budgets and double down on high-performing acquisition channels.

However there have been a couple of recurring factors of suggestions to remember. Some reviewers felt the dashboard customization may very well be extra versatile, particularly for groups that wished deeper segmentation or extra superior reporting. Others talked about that whereas the platform is highly effective, it will probably really feel overwhelming at first and should require time to totally perceive its extra superior options.

Even so, AppsFlyer persistently earns excessive marks for its knowledge accuracy, marketing campaign insights, and breadth of measurement capabilities. For cell entrepreneurs who need dependable attribution and actionable analytics in a single place, it stays a top-tier selection.

What I like about AppsFlyer:

  • AppsFlyer is a dependable, real-time attribution throughout all our advertising and marketing channels. It offers us a transparent, unified view of efficiency, serving to us make smarter choices and allocate finances extra successfully.
  • Seamless stats and evaluation on cell promoting monitoring. Appsflyer offers you numerous knowledge to research your campaigns. The info is simple to grasp and out there in several codecs for consumption.

What G2 customers like about AppsFlyer:

“I have been utilizing Appsflyer for fairly a while now, and it has made my life simpler by offering fast evaluation and reporting. One other nice half about it’s that it allows integrations with all the main platforms like Meta, Google, and many others.”

 

AppsFlyer Assessment, Simran H. 

What I dislike about AppsFlyer:
  • There’s additionally an preliminary studying curve, because the platform packs numerous highly effective attribution and engagement options. New customers may have time to totally perceive its superior capabilities.
  • I additionally got here throughout a couple of feedback concerning the default dashboard feeling restricted. It lacks some polish and suppleness, and customization choices aren’t as sturdy as customers anticipated.
What G2 customers dislike about AppsFlyer:

Knowledge Downloading is a large problem; you may solely obtain knowledge for 90 days at a time. The help group retains including to 1 one other after we escalate points to them. Nonetheless, model integration takes numerous time.”

AppsFlyer Assessment, Dixita P. 

Click to chat with G2s Monty-AI

Greatest cell advertising and marketing software program: Ceaselessly requested questions (FAQs)

Bought extra questions? G2 has the solutions!

Q1. What’s the most effective instrument for cell advertising and marketing in retail?

Attentive is a best choice for retail and e-commerce manufacturers. It provides personalised SMS campaigns, deep Shopify integration, and even text-to-buy performance, making it extremely efficient for driving conversions in retail environments.

Q2. What are the best-rated cell advertising and marketing service for small companies? 

Textedly is very rated amongst small companies for its simplicity, fast setup, and affordability. Its high-volume SMS help, key phrase opt-ins, and limitless contact teams make it simple for lean groups to execute highly effective textual content campaigns with out a steep studying curve.

Q3. What are the main apps for cell advertising and marketing automation?

Braze and Insider each lead in cell advertising and marketing automation. Braze shines with Canvas Stream, a drag-and-drop journey builder that automates buyer engagement throughout cell, net, and messaging. Insider leverages AI-powered segmentation and predictive triggers for real-time engagement, making it a powerful enterprise contender.

This fall. Which cell advertising and marketing software program is most well-liked by ecommerce manufacturers?

Attentive is purpose-built for e-commerce manufacturers. Options like personalised product suggestions, SMS promos, and seamless Shopify sync make it a favourite for on-line shops trying to scale cell income.

Q5. What are some easy-to-use cell advertising and marketing apps for tech corporations? 

CleverTap is a good match for tech corporations centered on person retention and engagement. It combines person analytics, in-app messaging, and A/B testing in a single intuitive platform, serving to fast-moving product groups iterate shortly.

Q6. Inexpensive cell advertising and marketing options for native companies?

Textedly is essentially the most budget-friendly possibility right here. With plans beginning at $26/month for 600 texts, it’s ultimate for native companies who need to keep related with prospects via SMS with out overspending.

Q7. Which cell advertising and marketing software program has the most effective buyer help?

Whereas all of the instruments provide buyer help, Braze and Insider are incessantly praised by mid-market and enterprise groups for his or her devoted onboarding and resolution engineers. For smaller groups, Textedly is understood for responsive help and straightforward setup, serving to non-technical customers succeed shortly.

Able to dial up your engagement?

After evaluating 15+ cell advertising and marketing platforms and digging into what actual customers on G2 needed to say, it’s clear there’s no one-size-fits-all resolution right here both. One of the best cell advertising and marketing software program will depend on what your group’s making an attempt to unravel. Some instruments prioritize simplicity and velocity. Others go deeper on personalization, orchestration, or analytics, however take extra time to grasp.

What issues most is discovering a platform that helps you construct significant buyer moments with out slowing your group down. If it helps you join quicker, phase smarter, and drive measurable outcomes, it’s doing its job. This record is a place to begin. The appropriate choose? It’s the one that matches your group’s measurement, channel combine, and progress objectives.

Need to take your cell technique one step additional? Try the finest location-based advertising and marketing software program to ship much more focused, real-time experiences.


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