Madison Beer is a singer-songwriter who makes use of her platform to sing about psychological well being, self-empowerment, and relationships. She first gained consideration as an adolescent when pop star Justin Bieber shared a hyperlink to her cowl of “At Final” on Twitter. Not solely did this result in a recording contract, however her rise in reputation has additionally led to a number of model offers. Most not too long ago, she partnered with Frito-Lay, a subsidiary of PepsiCo, as a way to create her personal snack: Taste Swap Lays Candy Southern Warmth Barbecue on Cheetos Crunchy.
Inside The Historical past Of Madison Beer’s Taste Swap Cheetos Taste
Madison Beer collaborated with Cheetos on their “Taste Swap” collaboration, which launched on March 1, 2026. The launch has been a very long time coming, because the “Make You Mine” singer has been teasing the collaboration for months.
On December 18, 2025, Madison Beer posted an Instagram Story video teasing an upcoming collaboration with Cheetos.
On January 21, 2026, the official Cheetos accounts posted concerning the collaboration on X, with a launch date of February 16, 2026.
On February 16, 2026, Madison posted an Instagram video of herself discovering her snack luggage in shops. “Discovered my taste swap luggage with @cheetos,” she wrote within the caption. “In shops nationwide, March 1! For a restricted time!!”
A fan account additionally posted the video, exhibiting that one in all her luggage was accessible on the market on Amazon for $12.99, though smaller luggage can be found in some grocery shops for a less expensive worth.
Warning: Comprises Milk
Though merchandise like Kourtney Kardashian’s Khloud popcorn elevate the snacking expertise by providing far more protein than you’d sometimes get in a handful of popcorn, the Madison Beer x Cheetos collaboration has the identical snacking profile that you just’d discover on just about any bag of chips.
One serving is claimed to comprise 160 energy, 10 grams of complete fats, 16 grams of carbohydrates, and just one gram of protein. The primary ingredient is enriched corn meal, and it accommodates sugar and vegetable oil. Additionally it is stated to comprise cream, skim milk, and whey, so this isn’t a product for anybody who’s vegan, lactose illiberal, or avoiding dairy.
What Do Followers Have To Say About The New Taste?
Total, reactions on X, the social media platform previously generally known as Twitter, are fairly constructive. “Superb taste, however throws me off laborious cuz the Cheetos are orange however no cheese taste. Ty Madison Beer,” one consumer tweeted.
Justin Herbert’s woman, Madison Beer, did her massive one with this creation. Taste swap. No matter it’s, it’s ADDICTIVE. So good. 10/10. And dipped in a lil bitter cream… even higher. That’s all,” one other fan posted.
One other consumer shared, “Madison Beer’s barbecue Cheetos are good lol they kinda style just like the chili cheese Fritos.” Different followers praised them as “spectacular” and “scrumptious.”
In case you’re the sort of one that wants the factor they’re consuming to seem like what it tastes like, you then may not get pleasure from these. In case you’re the sort of one that reaches for Cheetos in search of the cheese, then these undoubtedly received’t curb that craving.
My Verdict: Are They Price The Hype?
They do have a little bit of a candy barbecue taste, however there was no warmth. No spice. In case you put these out in a bowl at a celebration, I doubt anybody would complain, however if you happen to’re in search of warmth, you received’t discover it. Likewise, if you happen to had been hoping for a minimum of some cheese together with your Cheetos, you’re not going to search out that, both.
In case you’re curious, wait till the small snack-size luggage are on sale at your grocery retailer earlier than selecting one up. They’re undoubtedly not well worth the $12.99 price ticket on Amazon, until you’re an enormous Madison Beer fan and simply need the bag as a collector’s merchandise.
Madison Beer Isn’t The Solely One With A Taste Swap
In February 2026, Advertising Dive reported that PepsiCo was trying to “reimagine” how chips are made with a Gen Z viewers in thoughts. The primary creator-led product line didn’t simply embody a Taste Swap from Madison Beer, however iShowSpeed and Dude Excellent as nicely.
Whereas Madison Beer made waves with Lay’s Candy Southern Warmth Barbecue on Cheetos Crunchy, streamer iShowSpeed launched Ruffles Cheddar & Bitter Cream on Doritos, and sports-comedy group Dude Excellent added a singular taste spin by placing Doritos Cool Ranch on Ruffles.
“Taste Swap is a marketing campaign filled with ‘firsts.’ The primary time we’ve remixed these iconic flavors onto surprising chips. The primary time we teamed up with a few of right this moment’s largest tastemakers to assist us launch and put their very own spin on PepsiCo’s legendary manufacturers,” stated Chris Bellinger, chief inventive officer at PepsiCo Meals U.S., in a press release. “The primary time we’ve executed a really social-first marketing campaign to debut an iconic taste drop.”
Followers are trying ahead to seeing what different artists, influencers, and flavors would possibly seem in a future drop!
