Kia Company has introduced it’s shifting to a principal-led mannequin in Malaysia, with Kia Gross sales Malaysia set to handle the model’s gross sales, aftersales, coaching in addition to all wholesale and retail operations in our market efficient January 1, 2026.
Established on November 3 this yr, Kia Gross sales Malaysia is an entirely owned subsidiary of Kia Company and can be the equal of Honda Malaysia, Mercedes-Benz Malaysia and different OEMs instantly managed by their respective HQs – Hyundai went by an identical transition in June this yr. Kia Gross sales Malaysia might be led by Hyung Ho Kim as its president and CEO, with ex-Omoda | Jaecoo vice chairman Emily Lek set to formally change into its managing director efficient January 2026.
“Kia is happy to reinvigorate our model presence in Malaysia. We imagine our innovation- and customer-centric technique will improve how followers expertise the model as we proceed to assist the expansion of Malaysia’s economic system and automotive business. We’re right here to remain and, aligned to our ‘Motion That Conjures up’ model imaginative and prescient, we’re devoted to constructing a future that evokes new experiences and sustainable mobility,” mentioned Ki Seok Ahn, president and CEO of Kia Asia Pacific.
“Among the many milestones the automotive business and followers of the model can anticipate from the brand new principal-led transfer embrace enhancements to the Kia supplier community, investments in aftersales service and new mannequin launches,” the corporate wrote in its launch.
If you happen to’re questioning why the corporate isn’t simply referred to as ‘Kia Malaysia’, that’s as a result of there’s already an organization by that title right here – KMSB – that manages Kia’s native meeting operation in Kulim, Kedah. KMSB was fashioned after Kia Motors partnered with Bermaz Auto (BAuto) in April 2021, which additionally noticed the appointment of BAuto’s subsidiary Dinamikjaya Motors because the South Korean model’s official distributor in Malaysia.
The Kia-BAuto partnership has since been concluded and the transition course of is presently ongoing. At current, prospects can proceed to interact with authorised Kia service centres for his or her aftersales wants, and all automobile bookings made earlier than November 30 will proceed to be fulfilled. Nevertheless, new bookings might be briefly paused for your entire month of December 2025.
“We thank Bermaz Group for his or her dedication to the Kia model over the previous 4 years and the seamless handover throughout this transition interval. The return of Kia operations to a principal-led mannequin is well timed because the market stays hungry for brand spanking new experiences and worth from automotive manufacturers,” commented mentioned Hyung Ho Kim.
“We’re grateful to our loyal followers for staying with us by the years and look ahead to curating an inspiring possession expertise that proves why a Kia is designed to fulfill the distinctive life-style wants of each current and new followers alike,” he added.
Trying to promote your automobile? Promote it with Carro.
