GWM Australia needs to be a top-five automotive model in Australia by 2030, and the Chinese language automaker says it’s planning gradual gross sales progress to realize what it calls a ‘sustainable’ place among the many nation’s hottest automotive manufacturers.
A report outcome within the first half of 2025 noticed GWM knock off MG Motor Australia because the nation’s best-selling Chinese language model year-to-date, with 25,189 gross sales propelling it to seventh place amongst all manufacturers – its highest place but.
That places it on monitor to promote 50,000 autos in 2025, which – primarily based on Australia’s new-vehicle market in 2024 – would additionally place it seventh general for the total 12 months.
“Our aspiration this 12 months is 50,000-plus gross sales and sustainable high 5 by 2030,” mentioned GWM Australia senior product specialist, Timothy Leong, on the launch of the brand new Haval H6 mid-size SUV in Melbourne earlier this week.
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Toyota has been the Australian auto market chief for 22 consecutive years. It bought a report 241,296 veicles in 2024, and is on monitor for the same outcome this 12 months with 120,978 gross sales to the top of June.
Behind it final 12 months was Ford (with 100,170 gross sales), Mazda (95,987), Kia (81787) and Mitsubishi with 74,547 gross sales – a determine GWM would want to beat to position fifth, if the market stays the identical dimension this 12 months.
“What we are saying to you about being a top-five model is admittedly simply to keep away from, ‘When will you be 100,000? Do you suppose you’d be high two?’,” mentioned GWM Australia chief working officer John Kett.
“We maintain speaking about globally… we wish to emerge as a top-three model, proper? So, we all know top-five [in Australia] is 75 [thousand sales] and top-three you’ve obtained to be 90-plus [thousand sales]. So, it’s straightforward to say 75 so we’ll simply say high 5.”
In fact, different auto manufacturers even have bold gross sales targets, particularly the Chinese language ones.
BYD grew to become the first Chinese language model to crack the highest 5 with a report of its personal in June 2025, promoting 8156 autos for the month and within the course of overtaking Kia (7810) and snapping on the heels of Hyundai (8407).
GWM’s 5465 gross sales in June noticed it seventh for the month – with the GWM Haval Jolion it best-seller (2000 bought), however year-to-date it stays forward of a charging BYD by solely 1834 gross sales.
Below earlier distributor EVDirect – which handed the native enterprise over to BYD on July 1, 2025 – BYD made a daring public objective of beating Toyota to turn into Australia’s best-selling model by 2030 – that means greater than 200,000 annual gross sales.
Meantime, like GWM, additionally needs to be a top-three model by 2030.
Mr Kett says GWM can be eyeing a top-three place, however isn’t there but.
“We’ll speak about top-three after we can show to you, ourselves, our sellers and our prospects, that we’re a top-five model, and that’s why we simply maintain speaking about it.
“Due to this fact, getting from 50 to 55 to 60 [thousand] appears straightforward to some, in the event you take a look at the [sales growth] chart, to turn into a 100,000-unit model, however we’ve obtained an extended strategy to go to show that.
“We’ve obtained a portfolio that we expect can get us three quarters of the way in which there – 75 thousand. We really feel like we’ve obtained a portfolio we will most likely push a bit bit additional, however our model and our processes and the investments required are people who the constraints we really feel like we will management round.”
Nice Wall rebranded as GWM in Australia in 2020, launching the Cannon Alpha dual-cab ute earlier than the corporate merged its Haval SUV sub-brand for a mixed 18,385 gross sales.
Progress since has seen 25,042 (+36.2 per cent) in 2022, with 36,397 (+45.3 per cent) in 2023 earlier than final 12 months’s 17.5 per cent acquire to 42,782.
