Having labored in each the yachting and vehicle industries earlier than coming to Asia, I’ve been solely devoted to boating since shifting to Thailand six years in the past, which led to me co-founding Primus Marine final 12 months. Already, we have now operations throughout the Kingdom and a popularity constructed on experience, service and keenness. We’ve change into synonymous with high quality experiences on the water.
Our profile advantages from representing international manufacturers comparable to Beneteau, famend for each its energy and crusing monohulls, whereas we additionally cowl different sectors with Aquila and Extra, main builders of energy and crusing catamarans respectively.
However what precisely makes us greater than only a showroom for smooth vessels? The reply lies in our holistic strategy, providing not simply boats however whole existence centred across the sea.
CRAFTING NAUTICAL EXPERIENCES
On the coronary heart of our success is dedication to matching purchasers with the appropriate vessel for his or her wants, whether or not it’s a high-performance crusing yacht, a family-friendly catamaran, or a powerboat constructed for exploration. Relatively than focusing solely on particular manufacturers, our workforce curates a broad number of internationally revered choices, providing one thing for seasoned captains and first-time patrons alike.
Our customer-first philosophy is mirrored in each stage of the method. From the preliminary session to supply and past, we offer tailor-made recommendation and personalised assist, guaranteeing patrons really feel assured and excited – not overwhelmed – when getting into yacht possession.
PLAYGROUND FOR BOATERS
It’s no shock that Thailand has emerged as a dream vacation spot for yachting. With its turquoise bays, scattered islands and tropical coastlines, it’s one of the crucial scenic boating environments on the planet.
What’s maybe extra notable is the regular development in home curiosity – and the demand is extremely numerous. We’ve helped place all the pieces from compact sailboats to superyachts over 40m.
It reveals that folks throughout Thailand – from Bangkok to Phuket – are embracing the boating way of life. With our strategically situated workplaces in main hubs, we be certain that assist is rarely distant, regardless of the place a shopper relies.
RIDING THE WAVE OF GROWTH
Thailand’s marine sector is benefitting from extra than simply good climate and postcard-perfect waters. Ongoing funding in tourism and infrastructure is remodeling the Kingdom right into a regional hub for boating, making it an more and more engaging house base for each native and worldwide yacht homeowners.
And because the variety of high-net-worth people grows in Southeast Asia, so does curiosity in premium leisure actions together with yachting. We’re ideally positioned to satisfy that demand by providing a gateway to the area’s waters backed by worldwide expertise and native perception.
SERVICE THAT LASTS BEYOND THE SALE
Maybe what actually units us aside is our dedication to what occurs after the sale. Sustaining a yacht is not any small activity, however with Thailand’s increasing marina community and superior service amenities, the problem can change into a pleasure – with the appropriate associate.
Our firm has closely invested in service infrastructure at key areas comparable to Ocean Marina Jomtien close to Pattaya and Phuket Boat Lagoon, guaranteeing complete care wherever homeowners dock. Whether or not it’s routine upkeep or a fancy refit, our skilled workforce ensures every vessel stays in peak situation.
SAILING SCHOOL AND SEAMANSHIP
We additionally play a key function in rising the nation’s crusing tradition. Our crusing faculty is among the many most revered in Thailand, providing internationally recognised instruction for novices and superior sailors alike. It’s a pure extension of our mission to make life on the water accessible, pleasing and protected for all.
Whether or not you’re studying to hoist your first sail or refining your offshore abilities, our licensed instructors present a hands-on, confidence-building expertise, set in opposition to the backdrop of among the world’s most lovely cruising grounds.
A PARTNER IN EVERY JOURNEY
As I’ve outlined, our firm isn’t nearly promoting boats. We wish to open the door to journey, leisure and freedom on the ocean. With a strong basis of data, a ardour for buyer care, and a finger on the heart beat of Thailand’s marine evolution, we do it properly.
So, whether or not you’re dipping your toes into the boating way of life or planning your subsequent large improve, Primus Marine will make sure the journey is each bit as rewarding because the vacation spot
For extra data go to primus-marine.com
Following a number of roles throughout the yachting and automotive industries, representing most of the world’s main manufacturers in each, Prime has spent his final six years in Thailand working in marine firm administration, growing yacht gross sales, aftersales, constitution and tuition in Southeast Asia. In 2024, Prime co-founded Primus Marine, which represents Beneteau, Aquila and Extra for gross sales and aftersales.
For extra data go to howard.prime@primus-marine.com
This text was first seen on YACHT STYLE.
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