The Levi’s model has revealed a multi-year world partnership with Rosé, the 29-year-old chart-topping singer/songwriter and member of the South Korean lady group Blackpink.
The partnership helps the continued world growth of Levi’s girls’s enterprise whereas celebrating Rosé’s artistic identification and cross-cultural affect.
Rosé has signed a multi-year partnership with Levi’s.
Courtesy of Levi’s
The partnership builds on a latest collaboration with Rosé within the world “Behind Each Authentic” marketing campaign, which was launched throughout the Tremendous Bowl, marking the model’s first Tremendous Bowl business in 20 years. As a part of the marketing campaign, the model on Wednesday launched Rose’s devoted “Backstory,” providing a deeper look into her artistic imaginative and prescient and inspiration.
Earlier this 12 months, throughout Blackpink’s Tokyo performances, Rosé took the stage carrying a sequence of customized Levi’s ensembles that includes hand-done customization, premium supplies and modern ending strategies, reinforcing Levi’s presence on the intersection of music, tradition and self-expression.
Beginning Thursday, Rose’s customized Levi’s look will likely be on show on the Levi’s Harajuku retailer, providing an up-close take a look at the craftsmanship behind her Tokyo efficiency ensembles.
Rosé has signed with Levi’s.
Courtesy of Levi’s
Later this 12 months, the partnership will proceed to unfold with an unique product collaboration, bringing Rosé’s artistic imaginative and prescient to life by means of style-driven Levi’s items. Their new product collaboration will enable followers around the globe to precise their private fashion by means of items that replicate each Rosé’s distinctive identification and the Levi’s model’s pioneering spirit.
A product collaboration with Rosé has signed with Levi’s will come later this 12 months.
Courtesy of Levi’s
The Levi’s model has been on a roll. Natural gross sales grew by 7 % to $6.2 billion for the fiscal 12 months ended Nov. 3 — on prime of a 3 % improve in 2024. This 12 months, gross sales are anticipated to develop by one other 4 to five %.
