Folks in New York actually costume up. I’ve observed this previously, significantly when going out, but it surely struck dwelling strongly throughout our launch social gathering for the second subject of the journal final week.
The social gathering itself was loopy. Held over the 2 flooring of the brand new Buck Mason retailer in Soho, there have been over 500 folks at one level. Magazines ran out, drink ran out, the in-house bar downstairs needed to be raided at one level. New York actually turned up.
However throughout the room I saved on recognizing attention-grabbing outfits – ones that had been extra dressed up, extra uncommon, extra expressive. One thing saved on catching my eye, whether or not it was brightly striped shetlands or an all-black outfit with a half dozen variations in tone and texture.
There was formal tailoring (executed very effectively) but additionally French workwear (with a pleasant light plaid). There was full-on western put on, but additionally western put on blended with tailoring or sportswear. All of it blended collectively naturally – little or no felt pressured or generic.
I beloved it, and luckily the Buck guys took a great deal of photographs. So listed below are a few of our favorite outfits from the night. Apologies that we did not know everybody to tag and thank them by identify.
Thanks to everybody who got here to the pop-up additionally, which was the busiest we have ever had. And naturally to the J Mueser staff for internet hosting us.
On the occasion, many due to Lagavulin for the fantastic cocktails, and to Chris John Millington for the photographs.
The journal is obtainable from us right here, and from plenty of menswear stockists all over the world, listed on this text. Do purchase out of your native provider in the event you can – it is cheaper and makes use of much less gas!





















