In case you’re in search of your subsequent e mail advertising platform, and also you’re curious if Package is best for you, properly, you’re in the precise place! Right here’s our complete Package overview for 2024, which can cowl:
- What Is Package?
- Why do I want an e mail service supplier (ESP)?
- The rebrand from ConvertKit to Package
- Package Options
- Package Pricing
- Key Advantages of Package
- Drawbacks of Package
- Package & E mail Advertising and marketing: Extra Sources to Learn, Hear & Study
What’s Package?
Package is an e mail service supplier (ESP). Basically, it’s a know-how service that allows you to ship e mail campaigns to a listing of subscribers. Package is one among actually a whole lot of ESPs on the market, and—full disclosure—it occurs to be the one we desire and use at SPI.
Though we’re biased, we are able to nonetheless be goal! On this publish, we’ll cowl the options, advantages, and drawbacks of Package as we see them, that will help you determine if it’s the precise ESP for your enterprise.
E mail advertising technique: Why you want an ESP
In case you’re studying this, you would possibly already know what an ESP is and why you want one. However in case you don’t, an ESP is an important piece of know-how to assist your e mail advertising technique.
E mail advertising is without doubt one of the strongest strategies to construct relationships and market your services and products to your viewers. Let’s speak about why that’s.
In its most elementary type, e mail advertising includes you sending emails to a gaggle of people that’ve chosen to listen to from you by “subscribing” to obtain emails from you. You may technically use a easy e mail program like Gmail to perform this—however we don’t advocate it, since you’ll rapidly discover it inadequate (and since your private e mail account will get flagged as spam for those who ship too many emails from it!).
As your enterprise grows and extra folks subscribe to get your emails, you’ll need the flexibility to do extra subtle issues together with your e mail advertising, like customizing the emails folks get in accordance with their pursuits, and utilizing studies and analytics to find out what’s working properly or not.
You additionally have to ensure you’re respecting folks’s privateness and never spamming anybody. An e mail service supplier additionally lets you keep in compliance with authorities laws world wide, such because the CAN-SPAM act in the US, the Normal Information Safety Regulation within the European Union (GDPR), and the Canada Anti-Spam Legislation (CASL).
Issues can rapidly get out of hand with out the assistance of a devoted e mail advertising platform. That’s the place an ESP like Package is available in.
Okay, let’s get into the nitty gritty of Package’s options!
Psst… Wish to develop your e mail record and study highly effective segmentation and automation methods that enable your enterprise to run by itself? Try the E mail Advertising and marketing Magic course.
Package options
These are the important thing options of Package, organized by the way you’ll use them.
Sending emails
- Autoresponders/drip campaigns (sequences): Ship a sequence of pre-written emails robotically to a particular phase of subscribers in your record, triggered by a particular occasion or motion, with the intention of guiding them to take a particular motion.
- Broadcast emails: Ship customary bulletins or one-time emails to your subscribers on a particular date.
- CAN-SPAM, GDPR, and CASL compliance: CAN-SPAM, GDPR, and CASL are legal guidelines that set the foundations and necessities for industrial e mail messages, and provides recipients the precise to have you ever cease emailing them—so compliance is essential!
- Dynamic (personalised) e mail content material: Your e mail content material can show totally different textual content or pictures, in accordance with your buyer segmentation.
- Responsive e mail templates: Prepared-to-go e mail designs, in addition to the flexibility to create your personal customized templates. Package robotically codecs your touchdown pages for numerous gadgets, comparable to desktop computer systems and cell phones.
- WYSIWYG e mail editor: The built-in e mail editor helps you to see how your e mail will look together with your template’s styling utilized when you’re composing it.
Amassing new subscribers
- Customized responsive touchdown pages: Use the included instrument to rapidly create a touchdown web page to gather e mail addresses. Package robotically codecs your touchdown pages for numerous gadgets, comparable to desktop computer systems and cell phones.
- Embeddable kinds: Accumulate e mail subscribers wherever in your web site by dropping in a Javascript or HTML type, or by utilizing the WordPress plugin.
- Website builder: Create a web site immediately on Package to publish newsletters, host a digital storefront to gather cost for one-time or subscription merchandise, and construct customized pages. Arrange a touchdown web page and acquire cost for one-time or subscription merchandise proper inside Package.
- Visible automations: Package permits you to create rule-based paths utilizing if-then logic, in order that when a subscriber takes a selected motion, you’ll be able to ship them pre-defined emails or add them to a phase.
Studying about your subscribers
- A/B testing: Package helps you to take a look at totally different topic traces on your emails, and robotically determines the winner based mostly on their respective open charges.
- Reporting/analytics/ROI monitoring: Learn the way usually your subscribers open your emails, click on on hyperlinks, and full numerous actions.
- Segmentation/tagging: Segmenting your subscribers into totally different classes (just like however extra highly effective than different packages’ “lists”) permits you to ship them emails which might be higher tailor-made to their wants and pursuits.
- Polls. Add polls on to emails to interact with and acquire details about subscribers, which you’ll be able to then use to construct segments.
Rising your revenue
- In 2022, Package Commerce was added to the platform, permitting customers to attempt promoting digital merchandise to their subscribers by creating personalized product pages that may be embedded in your emails, together with automated gross sales funnels.
- The present iteration of Package additionally encompasses a website builder. You’ll be able to create a web site immediately on Package to publish newsletters, host a digital storefront to gather cost for one-time or subscription merchandise, and construct customized pages.
Connecting with and supporting different creators: The Creator Community
- In 2023, Package launched the Creator Community, which helps customers information their viewers members to find different creators and get found in flip.
- You too can receives a commission for Creator Community suggestions you make by way of the aptly named Paid Suggestions.
Increasing the platform’s capabilities: App retailer
- As a part of the 2024 rebrand, in addition they launched an app retailer, the place you’ll find customized apps to do extra with Package. The app retailer will launch with 5 apps: KitBoard (add CRM to your account), Wordsmith (flip YouTube movies into newsletters, SavvyCal (add reserving widgets to emails), Mighty (join your Mighty group and content material with Package), and SegMetrics (study the way you acquire, have interaction, and convert subscribers).
- Package additionally gives a self-service app builder to create your personal add-ons. (As of this writing, the service is at the moment in beta.)
Begin your Package account — free on your first 10,000 subscribers!
That is an affiliate hyperlink
From “ConvertKit” to “Package”: Behind the rebrand
In summer season 2024, the corporate beforehand often called ConvertKit formally turned Package. The brand new identify was introduced in July throughout the Craft + Commerce Creator Convention and went dwell in October. (That they had beforehand rebranded to Seva in 2018, however appreciable detrimental suggestions to the brand new identify brought about them to revert to ConvertKit till this 12 months.)
The change to Package was greater than a reputation change, although, as a result of the corporate launched a number of massive new capabilities to their platform as properly. We coated among the new options within the part above, however listed here are the highlights:
- An app retailer the place builders can create add-ons to reinforce Package’s capabilities
- A central information hub with enhanced reporting
- An expanded Creator Community to assist customers discover new collaboration companions
Package additionally made some extent of rebranding in public by sharing details about the rebranding course of by means of weblog updates, live-streamed design classes, and a four-part YouTube mini-documentary. This transparency provides an fascinating perception into the corporate’s considering. And we expect it’s a wise transfer given how their earlier rebrand went.
With that out of the best way, let’s speak about pricing.
Package pricing
For a very long time, Package solely supplied paid plans. However in December 2019, the corporate introduced a brand new free tier you probably have fewer than 1,000 subscribers. They just lately expanded the free tier to incorporate creators with as much as 10,000 subscribers.
Listed below are Package’s pricing choices as of October 2024:
Package Publication Plan
- $0/month for as much as 10,000 subscribers
The Publication plan consists of:
- 1 fundamental Visible Automation
- 1 e mail Sequence
- 1 person
- Limitless touchdown pages, opt-in kinds, and e mail broadcasts
- Viewers tagging & segmentation
- Promote digital merchandise
- Run paid newsletters & subscriptions
- Publication feed & web site
- API Entry
- Free Suggestions (required—a minimum of one advice slot to develop your record by cross-promoting with different creators)
- Sensible Suggestions (auto-recommendation of comparable creators that will help you develop your record)
- 24/7 assist
Package Creator Plan
- $9/month for as much as 300 subscribers (paid yearly; $15 if paid month-to-month)
- $25/month for as much as 1,000 subscribers (paid yearly; $29 if paid month-to-month)
- Tiered pricing as much as $1,916/month (paid yearly; $1,916 if paid month-to-month) for as much as 400,000 subscribers
The Creator plan consists of:
- All of the options of the Publication plan
- Limitless Visible Automations
- Limitless e mail Sequences
- 2 customers
- Free migration from one other instrument
- Free Suggestions
- Paid Suggestions
- Take away Package branding
- Third-party integrations
- RSS campaigns
- Polls
Package Creator Professional Plan
- $25/month for as much as 300 subscribers (paid yearly; $29 if paid month-to-month)
- $50/month for as much as 1,000 subscribers (paid yearly; $59 if paid month-to-month)
- Tiered pricing as much as $2,166/month (paid yearly; $2,599 paid month-to-month) for as much as 400,000 subscribers
The Creator Professional plan consists of:
- All of the options of the Creator plan
- Limitless Visible Automations
- Limitless e mail Sequences
- Limitless customers
- Fb customized audiences
- Publication referral system
- Edit hyperlinks in despatched broadcasts
- Subscriber engagement scoring
- Superior deliverability reporting
- Insights dashboard
- 24/7 Precedence assist
Each the Creator and Creator Professional plans provide a 14-day free trial so you’ll be able to see if it’s best for you earlier than committing.
We’ll preserve this publish up to date with the most recent Package pricing, however you can even go to the pricing web page on the Package web site.
Let’s get into the explanations we like Package subsequent!
Advantages of Package
We’ve used Package to energy Sensible Passive Earnings’s e mail advertising for a number of years. In that point, we’ve discovered it to be the best ESP for our wants. We additionally suppose it’s an important answer for a spread of entrepreneurs and digital creators in search of a sturdy, feature-rich e mail advertising platform.
One of the best e mail service supplier for brand new entrepreneurs.
Simple to study, highly effective once you want it.
That is an affiliate hyperlink
From the place we sit, the facility of Package falls into two important classes: person advantages, and viewers advantages.
Package advantages from the person’s standpoint
First, Package has the whole lot a enterprise proprietor wants to rise up and operating rapidly:
- You’ll be able to acquire emails.
- You’ll be able to arrange a easy touchdown web page to gather emails.
- You’ll be able to promote merchandise (one-time buy or subscription).
These options enable somebody to start out promoting even whereas they’re within the strategy of establishing a web site elsewhere. It additionally makes it straightforward to execute on one of many important classes in our Sensible From Scratch course: utilizing promoting as a key step within the idea-validation course of.
Second, the Package staff designed their platform to develop with the sophistication of the person. Once you begin, you most likely simply need to acquire e mail addresses and ship emails. However as you develop, you’ll need to begin tailoring your message and segmenting your viewers. At that time you’ll be able to benefit from issues like automations and dynamic content material. As you and your enterprise turn into extra superior, the Creator Professional Plan is the next step—you gained’t have to modify to a special e mail service supplier 5 years down the street. This units Package other than another ESPs, significantly Mailchimp.
Some folks discover Package a bit daunting (see Drawbacks beneath), however for those who’re considerably tech-savvy we expect it’s fairly approachable. Particularly, we just like the accessibility of Package’s automation builder, which helps you to create automations in an easy, linear manner.
We tried Infusionsoft for a 12 months and located its automation builder modern however overwhelming. You needed to already perceive how automations work, in addition to the varied symbols frequent in automation builders. We discover Package’s automation builder, then again, makes it straightforward to string automations collectively in a sophisticated manner. With a number of templates to select from, establishing an automation for the primary time is simple for any person.
We additionally like Package’s strategy to subscriber administration. With Package, all of your subscribers go into one massive pool; there are not any lists. As an alternative, subscribers may be put into segments by assigning them attributes utilizing tags and customized fields. These allow you to deal with your subscribers as distinctive people with totally different wants; not all subscribers are created equal. The opposite advantage of the best way Package treats subscribers? You’re solely charged as soon as for every distinctive subscriber, not like another ESPs.
Package’s just lately launched Creator Community can be a giant plus in our eyes, from each a business-building and community-building perspective. It permits you to develop your subscriber base whereas additionally fostering connections with different entrepreneurs and creators.
Final however not least, for those who’re transferring from one other ESP like Mailchimp or AWeber, Package gives a free migration service that may take among the headache out of switching.
Package advantages on your viewers
Package provides you the chance to tailor your messaging to your viewers. You’ll be able to have as many kinds and touchdown pages as you need. You’ll be able to have as many tags, customized fields, and segments as you need. You may be as particular in speaking to your viewers as you need to be.
As you acquire details about your viewers, you can begin to phase subscribers so that you don’t trouble folks with issues they aren’t all in favour of. Package makes it straightforward to gather particulars about your viewers alongside the best way, and also you aren’t penalized for that by means of increased prices, as you’d be with a list-based e mail platform.
Drawbacks of Package
No answer is ideal, after all. Listed below are among the drawbacks we and different Package customers have seen.
- Reasonably steep studying curve. The interface generally is a little overwhelming for a newbie. Taking full benefit of all of Package’s options—like segmentation, tagging, and automations—requires some studying (and probably coding). You’ll be able to shorten this studying curve by following their Getting Began video collection, in addition to the remainder of the content material on their well-organized assist website
- No list-based group. Though we like the best way Package helps you to manage subscribers utilizing tags (and doesn’t cost you for duplicate subscribers, as we talked about above), the dearth of a list-based group system may be complicated for those who’re coming from different platforms. Over time, although, we expect you’ll discover this method extra versatile than managing lists.
- Barebones e mail and touchdown web page templates. Package requires CSS coding to create customized superior e mail templates and touchdown pages past the included choices. Some customers report that the e-mail design instrument may be buggy.
- Analytics might be extra sturdy. The free and Creator plans don’t provide the identical superior deliverability reporting, subscriber scoring, and analytics options of the Perception characteristic that the Creator Professional plan gives, which is sensible however could also be a trouble to some customers.
Fortunately, one of many earlier drawbacks of Package, that there was no free choice, hasn’t been the case since 2019. This free tier makes Package comparable on the entry stage to different common ESP choices like Mailchimp.
Lastly, that is in no way a downside, however as Package continues to develop its choices to incorporate issues just like the Creator Community and Package Commerce to its core e mail advertising capabilities, there’s an opportunity that the platform’s worth may get unfold skinny. To be clear, we don’t suppose that is going to occur and have quite a lot of confidence in Nathan and the Package staff, however it’s price protecting in thoughts.
Our massive takeaway on Package
With the latest updates, Package is coming nearer to being a one-stop store for creators who need to develop, nurture, and promote to their audiences with a platform that’s largely prepared to make use of and automatable. In case you’re in search of your first or subsequent e mail advertising platform, we expect it’s an important answer for rising your viewers and growing your revenue whereas retaining artistic management over what you place out into the world!
Package & e mail advertising: Extra sources to learn, hear & study
So there you’ve got it—our overview of Package’s e mail advertising platform! We’ll depart you with just a few extra sources for those who’re interested by Package, or need to dig additional into e mail advertising.
Package [Full Disclosure: As an affiliate, we receive compensation if you purchase through this link.]
SPI 825: Behind the Scenes of a Main Rebrand & Classes Discovered After a Onerous Fail—my dialog with Package CEO Nathan Barry about setting his firm’s sights on extra bold targets with the rebrand.
What Is E mail Advertising and marketing? + Greatest Practices: An SPI How-to Information
E mail Advertising and marketing Magic Course
AP 0712: How Do I Migrate an E mail Checklist from AWeber to Package? – Sensible Passive Earnings
Why I Switched from Aweber to Infusionsoft to ConvertKitI hope this publish has been useful in deciding whether or not Package is the precise ESP for your enterprise. No matter e mail advertising platform you select, nothing is extra necessary than having the precise e mail advertising technique, so make sure you try our important information to e mail advertising and think about the E mail Advertising and marketing Magic course if you would like extra hands-on assist together with your e mail advertising, accessible contained in the SPI Neighborhood. Good luck!
