The worth of the Tesla model has taken a 35 per cent dive over the past 12 months, in line with an annual survey of the world’s most beneficial manufacturers – through which arch-rival BYD made the top-100 record for the primary time.
The Interbrand Greatest World Manufacturers Prime 100 has been working for greater than 25 years and evaluates the model worth of a few of the world’s largest firms.
It makes use of a mixture of things together with income, presence, profitability, public profile and ‘model power’ to rank manufacturers throughout all fields.
This yr Tesla slid from its Twelfth-place rating in 2024 to take a seat twenty fifth, with its worth judged to be US$29.5 billion (A$45.6bn) lower than it was a yr in the past – a discount of 35 per cent.
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It comes as Tesla suffered important gross sales declines in Europe, China, the US and Australia for quite a lot of causes. This included each CEO Elon Musk’s involvement in US and world politics, in addition to manufacturing gaps between mannequin changeovers.
Regardless of the autumn, the electrical automobile (EV) maker remained the fourth most beneficial automotive model on the record.
Toyota positioned highest of all automakers in sixth total – because it did in 2024 – and was valued at US$74.2 billion (A$114.7bn), a year-on-year enchancment of two.0 per cent.
Mercedes-Benz was the next-best auto model in tenth (beforehand eighth), and its worth fell by 15.1 per cent to US$50.1 billion (A$74.2bn), with BMW ranked 14th (tenth in 2024), forward of Tesla in twenty fifth.
Chinese language model and Tesla arch-rival BYD cracked the highest 100 for the primary time, rating ninetieth to take a seat one place behind Kia.
“BYD is the largest disruptor within the automotive market since Tesla got here onto the scene,” Interbrand world chief technique officer, Manfredi Ricca, mentioned in a press release.
“It has made big strides within the European market because it seems to be to increase from its Asian base… nonetheless, BYD must be cautious. This development can’t be sustained with out funding in constructing its model narrative.”
The information comes as rival GWM Haval advised CarExpert it believes that BYD’s development in Australia, the place it turned the primary Chinese language model to attain a top-five gross sales rating in June 2025, isn’t sustainable.
BYD wasn’t the one Chinese language car-making model within the record, with Xiaomi – one of many world’s largest smartphone producers, which started making vehicles in 2024 – ranked 81st, one place behind Fb.
Chip-maker Nvidia, additionally tied up within the automotive provide chain, achieved the largest leap within the record’s historical past, its worth up 116 per cent to US$43.2 billion (A$66.8bn) to rank fifteenth.
Apple topped the record because the world’s most beneficial model, valued at US$470.9 billion (A$728.1bn), forward of Microsoft, Amazon, Google, and Samsung.
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