As we speculated final week, Apple simply introduced the MacBook Neo, essentially the most reasonably priced laptop computer working MacOS. The system is a chimera of types, catering to, for the primary time, a budget-conscious Mac proprietor. And I say this as somebody who has owned greater than 4 iterations of Mac laptops, for the reason that days of the iBook G3.
It’s an Apple chimera as a result of it makes use of a chipset from the iPhone 16 collection, seems to be extra like the enduring MacBook Air from 2012-2013, but comes with modern-day facilities reminiscent of USB-C charging and Apple Intgelligence. It’s additionally priced like an e-series iPhone, specifically the iPhone 17e at solely USD $599.
Traditionally, Apple has priced the MacBook to no less than USD $1,000 thereabouts. That is the primary time we’re seeing a MacBook near half that worth at launch. It’s the least expensive MacBook ever made and is bound to incite a cultural wave to introduce extra individuals to Apple silicon.
Even the announcement advert was deliberate: the narrator seemingly speaks to a first-time MacOS proprietor who could have owned an iPhone however might by no means get on board with an Apple-branded laptop computer: the synergy between iOS and MacOS, the power to run an LLM (a direct jab to the Copilot+PC merchandise additionally working on ARM structure), the 16 hours of battery life.
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