As an internet site designer or developer, you usually land at a crossroads: which web site builder software program to choose? It’s both to your personal web site or a shopper is in search of a suggestion.
A couple of common names seem in such discussions, and Wix and Shopify are normally amongst them. The comparability is difficult because you’re evaluating apples, however they’re of two completely different varieties and tastes.
I encountered this comparability lately whereas recommending the most suitable choice to certainly one of my retail shoppers. I in contrast Wix vs. Shopify intimately, as it could not directly influence the visibility of selling initiatives that I run for them. I in contrast components, together with function availability, e-commerce specialization, web optimization capabilities, and pricing.
Wix vs. Shopify at a look
Right here’s a fast function comparability of each web site builder platforms.
|
Characteristic |
Wix |
Shopify |
|
G2 ranking |
4.2/5 |
4.4/5 |
|
Finest for |
Finest for creatives, portfolios, small shops, and service-based companies |
Finest for “scaling on-line shops, dropshipping, and omnichannel retail. |
|
E-commerce instruments |
Fundamental e-commerce instruments suited to small shops |
Superior e-commerce options like multi-channel promoting, sturdy stock administration, and deserted cart restoration |
|
Design and templates |
Over 800 versatile and visually interesting templates, appropriate for inventive companies |
Over 150 professionally designed e-commerce-specific themes optimized for conversions |
|
web optimization and efficiency |
Restricted technical search engine marketing (web optimization) management |
Provides extra superior technical web optimization management (redirects, schema markup, canonical tags, and so forth.) |
|
AI options |
Consists of AI textual content era and picture generator |
Provides AI-generated product descriptions through Shopify Magic |
|
Integrations |
500+ integrations, together with advertising and marketing, web optimization, and social media apps |
8,000+ apps out there, together with superior e-commerce, advertising and marketing, and logistics integrations |
|
Free plan |
Sure, with restricted options and Wix branding |
No free plan . 3-day free trial, then 3 months at $1/month |
|
Pricing |
Lite: $17/month Core: $29/month |
Starter: $5/month Fundamental: $39/month Develop: $89/month |
Be aware: The main points under mirror probably the most present capabilities as of August 2025 however could change over time. Each firms consistently add superior options.
TL;DR: Wix is intuitive, inexpensive, and preferrred for creatives, service suppliers, and small e-commerce startups needing design flexibility and ease of use. Shopify is extra highly effective, scalable, and purpose-built for severe on-line retail — particularly the place stock complexity, multichannel gross sales, and automation matter. Wix excels in user-friendliness, web optimization steering, and quick setup with AI instruments. Shopify dominates in e-commerce options, integrations, and long-term progress potential. For smaller shops or portfolios, Wix is the higher decide. For scaling an internet enterprise, Shopify takes the lead.
Wix vs. Shopify: What’s completely different and what’s not?
Earlier than we start the head-to-head testing, I need you to look at the online builder platforms and their options extra carefully. They’re each spectacular. However the satan’s within the particulars, is not it? Let’s break down what units them aside!
Wix vs. Shopify: The variations
Under is an summary of the important thing variations between Wix and Shopify.
- Web site design and templates: Wix provides lots of of free and paid templates (over 800) masking every thing from portfolios and eating places to on-line shops. Shopify has a smaller choice of themes, round 246 (free + paid), explicitly tailor-made for e-commerce. Nonetheless, out of lots of of Wix templates, 156 are for e-commerce shops. Subsequently, if we’re constructing an e-commerce web site, Shopify provides a greater number of templates. Wix, then again, is extra user-friendly. You may give prompts to Wix AI and let it create the entire web site for you. You may iterate on the design with prompts till you get what you anticipate. This makes Wix simpler to make use of.
- E-commerce options: Wix gives all the fundamental e-commerce includes a small retailer wants. Nonetheless, Wix’s e-commerce toolset just isn’t as deep or superior as Shopify’s. For instance, Wix lacks superior stock administration features reminiscent of computerized inventory alerts or complicated product variant logic. Then again, e-commerce is Shopify’s core competency. You get limitless merchandise (Shopify doesn’t impose a product restrict, not like Wix’s 50,000 product restrict), complete stock monitoring with alerts, a number of product variants/choices, and the power to promote throughout a number of channels. When you’re promoting at scale, Shopify does serve your wants higher.
- App integrations and plugins: The Wix App Market consists of round 500-800 apps, each Wix-made and third-party integrations. The ecosystem is smaller, so Wix may not have some very specialised apps or superior integrations. If your small business wants area of interest performance, you may not discover an app for it on Wix, and you would hit a lifeless finish or have to make use of exterior code. Shopify has an unlimited App Retailer with 1000’s of apps (properly over 6,000) concentrating on all facets of e-commerce. It permits your retailer to combine with numerous providers and add new options as you develop. Shopify provides way more integrations and plugins than Wix, which is nice for scaling — simply be conscious of the additional prices of these add-ons.
Wix vs. Shopify: The similarities
Since we had been evaluating apples, there’s obtained to be one thing related even after they’re of various varieties and tastes. Take a look at the similarities between Wix and Shopify:
- Internet hosting: You wouldn’t have to seek out exterior internet hosting options. Each Wix and Shopify will host your web site for you. I like this as a result of I don’t wish to take duty for managing servers and safety, particularly when beginning out.
- Ease of use: I don’t code, however these website-building platforms let me arrange a retailer regardless. I like this self-serve method of constructing web sites.
- web optimization instruments: Search engine marketing (web optimization) is crucial to my advertising and marketing technique since my shopper sells area of interest merchandise within the cosmetics line. Each platforms supply important web optimization options, together with customizable meta tags, URLs, and computerized sitemap era.
- Running a blog: We plan to cowl detailed guides utilizing merchandise we’re promoting. It’s essential that I can simply create and handle a weblog instantly inside the web site. I’ve that flexibility from each Wix and Shopify.
You have got an summary of how Wix and Shopify are related and completely different. Let’s check them based mostly on varied facets of the instruments.
How I in contrast Wix and Shopify: My prompts and analysis standards
I examined each the instruments for designing a homepage of an e-commerce web site for a hypothetical cosmetics model, Blush & Lush. I in contrast Wix and Shopify for his or her user-friendliness, flexibility, design options, e-commerce integration, web optimization, efficiency, and pricing.
I examined the 2 platforms for per week to make sure I didn’t miss out on any options. The above testing standards had been needed for our use case, as we needed to go together with a user-friendly interface, the place it’s simpler to make customizations. I attempted to make use of a mixture of easy and complicated design options to make the web site gorgeous with needed performance. E-commerce capabilities had been important since we needed to promote cosmetics whereas making web optimization certainly one of our key channels.
I’ve had a justifiable share of expertise designing easy web sites for my providers and startups. I needed to be as truthful as potential when evaluating these two platforms. I’ve examined the identical content material and performance on them, apart from the design and the inventory photos used.
Let’s get into precise testing and see how Wix and Shopify differ in actuality.
Disclaimer: These insights are based mostly on hands-on testing of Wix and Shopify as of August 2025. Platform options, pricing, and performance could evolve over time. This overview displays particular person expertise and opinions on the time of analysis and doesn’t signify the official stance or endorsement of G2. For the newest updates, seek the advice of Wix and Shopify instantly.
Wix vs. Shopify: How they really carried out in my checks
For every comparability issue, I’ll clarify why a software program function stood out and the way it impacts a person. I’ve examined these instruments to seek out their strengths and weaknesses and provide you with an entire overview. This could allow you to make an knowledgeable determination when buying Wix or Shopify.
1. Consumer-friendliness and adaptability
It’s tremendous straightforward to work with Wix when creating your e-commerce retailer. You may visually edit objects on the web page with out going into technical know-how. I used to be in a position to edit the textual content, call-to-action (CTA), photos, and graphics just by clicking and modifying them.
.png?width=600&height=341&name=User-friendliness%20(Wix).png)
The platform allowed me so as to add animation with a button click on. For instance, when hovering, the product’s picture expands in measurement. A widget could be added to every product web page so as to add a overview part. If there are fewer opinions, the platform helps you combination them by overview request automation.
.png?width=600&height=263&name=Product%20image%20review%20(Wix).png)
Though the platform was straightforward to make use of, we would want a while to get acquainted. Whereas modifying a product web page, navigating again to the house web page was just a little difficult. Nonetheless, I might transfer to the homepage by utilizing the pages drop-down menu on the top-left nook. Nonetheless, I solely found it after utilizing the platform for some time.
From a UI standpoint, Wix is simple to make use of. It’s responsive, and you’ll check pages on completely different display sizes utilizing the choices within the high bar.
.png?width=600&height=303&name=UI%20on%20different%20devices%20(Wix).png)
On Shopify’s entrance, it is advisable undergo a fast studying curve to be able to arrange your retailer. The platform skillfully guides you to achieve completely different checkpoints that can assist you design seamlessly. Nonetheless, I like Wix’s flexibility higher. On Shopify, I needed to manually sort the product description (I copied and pasted it from ChatGPT), however Wix gave me AI help in its product itself to create copy on the go, which is an actual worth while you need some inspiration.
Shopify additionally provides a number of themes for designing your retailer, and it was pretty straightforward to decide on one. Concerning themes and templates, Wix and Shopify have just a few variations. Wix provides extra themes and templates than Shopify. Nonetheless, most templates cater to web sites from services or products firms. For e-commerce, there are solely 156 templates, which is fewer than Shopify, which primarily caters to e-commerce companies.
Total, I discovered Wix’s interface extra intuitive and versatile than Shopify’s.
Winner: Wix 🏆
2. Design options and capabilities
Each platforms are wealthy in design options and capabilities. Wix provides a number of inventory media, making it simpler to make use of the photographs from the platform when masking generic objects.
I like that Wix’s themes embody photos and placeholder textual content. You may change these to rapidly arrange your retailer.
In the case of Shopify, it’s difficult so as to add inventory photos to merchandise. It is sensible from a promoting perspective, as distinctive merchandise promote higher than generic objects. It encourages you to add footage of your merchandise, write descriptions, and add them to the platform. Nonetheless, you need to use Shopify’s inventory photos on the duvet or different areas, which could be a little generic.
Shopify is wealthy in design parts and layouts, making it simpler for designers to choose and add them to their shops. For instance, there are a number of rows, collages, collapsible content material, a contact type, and extra. Whereas Shopify has all of the design options, it doesn’t recommend when to make use of them. These sections are set as placeholders with inventory photos in Wix’s theme.
.png?width=600&height=522&name=In-built%20image%20template%20(Shopify).png)
Wix provides you choices to remodel completely different sections in response to your wants. The variety of prospects is low in comparison with Shopify. Nonetheless, these ideas are based mostly on the theme’s present format. When you change the format, you’ll have extra choices to remodel the design.
Wix gives capabilities to design photos utilizing AI. Nonetheless, it’s not very helpful since AI picture era in Wix struggles with accuracy. I gave a immediate, “Create a picture to indicate a lady holding a yellow lipstick from Blush & Lush.” However I obtained an image with a yellow face cream relatively than lipstick.
.png?width=600&height=294&name=AI%20image%20generator%20(Wix).png)
Presently, Shopify doesn’t have an AI picture generator, nevertheless it does have a library of inventory photos that you need to use.
Total, each platforms do a reasonably good job with their design capabilities. Wix is extra intuitive than Shopify, in all probability as a result of Wix makes use of extra icons to show design performance, whereas Shopify shows extra textual content. Technical design-related textual content can confuse a newbie in the event that they’re not from a design background. I discovered the customizability of each platforms related. I examined for primary customization. If we implement extra refined design customization, the opinions can fluctuate.
Winner: Tie
*Wix provided AI capabilities along with the same old design and customization performance. Nonetheless, it’s not correct, making no qualitative distinction.
3. E-commerce integration
Wix provides completely different automations to handle an e-commerce retailer and enhance its gross sales. Shopify additionally provides automation, nevertheless it’s not out there within the free trial. To check the automation pretty, I upgraded to a paid plan on Shopify.
With Wix, it was comparatively simpler to arrange automation as a consequence of its intuitive interface. I used to be in a position to configure them seamlessly. With Shopify, I used to be anticipated to put in just a few apps, like Shopify E-mail, to set them up. That is potential as a result of Shopify caters to a big scale of audience and requires extra sturdy options on the subject of e-mail or workflow automation.
Establishing deserted cart e-mail automation on Wix
Shopify does a good job on the subject of stock. It permits transfers (shifting stock between completely different areas), making it simpler to handle stock throughout completely different enterprise areas. Wix doesn’t supply this function.
Furthermore, Shopify provides point-of-sale (PoS) assist for on-line and offline channels, making it simpler to handle your retail enterprise. It helps you stop fixed bouncing between completely different platforms to handle completely different gross sales channels.
.png?width=600&height=557&name=POS%20support%20(Shopify).png)
Wix provides the function “classes” that can help you group bestselling merchandise, consumers’ favorites, and so forth. Shopify achieves the identical by the “collections” function. Wix’s interface and ease of use are barely higher than Shopify’s. Nonetheless, functionality-wise, Shopify does a greater job at e-commerce, particularly when it scales to a number of merchandise at completely different areas.
This makes Shopify a winner for its stock administration options and talent to scale e-commerce. The platform gives detailed documentation on managing stock successfully, which I discovered tremendous useful.
Winner: Shopify 🏆
4. web optimization
Visibility is essential for an e-commerce platform. When it occurs organically, it instantly displays profitability. Options associated to web optimization are needed for the model’s natural progress, making them a crucial factor for an online builder platform. Each platforms do fairly properly by way of delivering web optimization options.
Wix provides an entire web optimization guidelines and guides you thru it to make needed optimizations earlier than you are taking the shop reside.
web optimization guidelines on Wix
Shopify encourages customers to switch the search engine itemizing when creating a brand new product. The platform permits customers to optimize on–web page parts like title, meta description, uniform useful resource locator (URL) slug, and the product’s full description in a single place, serving to retailer homeowners keep uniformity.
Shopify’s search engine marketing for a product
Shopify additionally provides social sharing options, the place customers can modify how they want to present their product (title, description, and picture) when the viewers shares product hyperlinks with others. You get the same function on Wix, too.
Each Wix and Shopify supply first rate methods to optimize for search engines like google and yahoo. Wix does that barely higher, because it delivers an entire guidelines, which could be very helpful for enterprise homeowners unfamiliar with web optimization. For that reason, Wix is a winner by way of web optimization efficiency.
Winner: Wix 🏆
G2 person scores: Which software provides higher web optimization capabilities?
- Wix has an 88% satisfaction ranking on G2 based mostly on 84 opinions.
- Shopify has an 82% satisfaction ranking on G2 based mostly on 2961 opinions.
The scores are shut, however barely increased for Wix, making it an acceptable platform for search engine marketing.
5. Pricing
Wix provides a free plan, however Shopify doesn’t. The latter lets customers attempt the e-commerce expertise for a 3-day free trial. Nonetheless, it’s a brief window, so Shopify costs $1 for the primary month.
Under are the completely different plan choices out there with Wix.
- Lite: $17/month
- Core: $29/month
- Enterprise: $36/month
- Enterprise Elite: $159/month
You get a primary e-commerce retailer within the core plan. When you’re ranging from scratch, you get a free area with the Wix premium plan. For the templates, for those who select a paid one, that’s $1 to $70 further. When operating an e-commerce retailer, you’ll be paying a transaction charge for those who’re utilizing a third-party cost supplier, like a cost gateway. Wix doesn’t cost a transaction charge for those who’re utilizing Wix Fee. The identical is true with Shopify while you’re utilizing Shopify Funds.
Shopify provides the next plans:
- Starter: $5/month
- Fundamental: $39/month
- Develop: $89/month
- Superior: $399/month
Third-party transaction charges apply for those who use a third-party cost supplier that means that you can settle for funds on-line. Shopify costs a small charge for in-store funds made through Visa or Mastercard, relying in your plan. The transaction charges can vary between 2.4% plus 10¢ to five% plus 30¢, relying in your plan and mode of purchases (on-line or in-person).
Winner: It was a break up determination. Wix is greatest for early-stage enterprise homeowners, and Shopify is greatest for establishing a scalable retail or e-commerce enterprise.
Wix vs. Shopify: Head-to-head comparability desk
Right here’s a desk exhibiting the online builder software program that wins.
| Performance | Winner | Why it received |
|
Consumer friendliness and adaptability |
Wix 🏆 |
Wix has a user-friendly and intuitive interface, making it simpler for learners to navigate the platform. |
|
Design options and capabilities |
Tie |
Each have sturdy design options. Wix has AI to assist design graphics, nevertheless it’s not as correct but appropriately. |
|
E-commerce integration |
Shopify 🏆 |
I felt Shopify had extra to supply functionality-wise. It facilitates stock transfers and way more, catering to the intensive stock administration use case in e-commerce. |
|
web optimization |
Wix 🏆 |
Each platforms supply clear methods to optimize for search engines like google and yahoo. Nonetheless, Wix goes a step ahead by providing a transparent, guided guidelines that makes it straightforward for anybody to make sure all on-page parts are optimized. |
|
Pricing |
Break up |
Wix provides an inexpensive, value-added plan for enterprise homeowners beginning an e-commerce retailer. Shopify additionally provides an equally inexpensive starter plan. Its high-priced plan (mid-tier or top-tier) justifies the worth it delivers in promoting. |
Key insights on Wix vs. Shopify from G2 knowledge
I additionally checked out overview knowledge on G2 to seek out strengths and adoption patterns for Wix and Shopify. This is what stood out:
Satisfaction scores
- Wix excels in ease of use (91%), ease of setup (91%), and ease of doing enterprise (86%).
- Shopify has sturdy ease of use scores (89%) and stable satisfaction scores for ease of setup (88%).
Prime industries represented
- Wix dominates in advertising and marketing and promoting, laptop software program, IT providers, design, and graphics.
- Shopify has a robust presence in retail, attire and vogue, advertising and marketing and promoting, shopper items, and the web.
Highest-rated options
- Wix excels in visualization instruments (88%), template library (89%), and content material parts libraries (86%).
- Shopify stands out for cost processing (89%), safety (89%), and efficiency and reliability (88%).
Lowest-rated options
- Wix struggles with hypertext markup language (HTML) and CSS editors (76%), advertising and marketing instruments integrations (78%), and WYSIWYG editor integration (86%).
- Shopify struggles with web optimization (82%), business-to-business (B2B) (82%), and decoupling (82%).
Often requested questions on Wix vs. Shopify
Nonetheless have questions? Get your solutions right here!
1. How a lot do Shopify and Wix take per sale?
Shopify costs 2.9% + $0.30 per on-line transaction, together with cost processing charges for those who’re not utilizing Shopify Funds. Wix doesn’t cost a separate transaction charge, however commonplace cost processing charges nonetheless apply relying in your supplier (like PayPal or Stripe). Each platforms can help you keep away from further charges by utilizing their in-house cost techniques — Shopify Funds or Wix Funds.
2. You probably have a multi-product e-commerce web site, must you select Shopify or Wix?
Shopify could also be higher geared up for companies with a variety of merchandise. It supports as much as 2,000 product variants, bulk modifying, and extra superior stock instruments. Wix works properly for smaller stores, particularly these with less complicated product catalogs. When you’re managing a big or complicated stock, Shopify is usually extra scalable in the long term.
3. How do you migrate from Wix to Shopify?
Migration could be dealt with manually by exporting your merchandise from Wix to a CSV file, then importing them into Shopify. For a extra streamlined course of, you need to use instruments like Cart2Cart, which assist transfer merchandise, content material, and buyer knowledge mechanically. Shopify additionally provides setup steering and migration assist by its companion ecosystem.
4. Which platform is best for cellular optimization: Wix or Shopify?
Each platforms supply mobile-responsive design, however Shopify is a little more constant out of the field. Its themes are constructed with a mobile-first method, which helps guarantee your retailer seems to be nice on smaller screens. Wix provides you extra visible management over the cellular format, however it might require further guide changes to fine-tune your design.
5. Does both platform assist dropshipping?
Sure, each support dropshipping. Shopify integrates with a wider vary of dropshipping apps, like DSers, Spocket, and Zendrop, making it simpler to handle suppliers and merchandise at scale. Wix additionally helps dropshipping, primarily by Modalyst, however its ecosystem is smaller. If dropshipping is central to your small business, Shopify could supply extra flexibility.
6. Can I take advantage of my very own area with Wix or Shopify?
Sure. Each Wix and Shopify can help you join a customized area. Wix features a free area for one yr with lots of its paid plans. Shopify allows you to buy a website or join an current one, however doesn’t embody one by default. Either method, managing your area is simple on each platforms.
Wix or Shopify: My last verdict
Go together with Wix if you’d like an all-in-one web site builder with limitless flexibility and easy e-commerce instruments. It’s tremendous straightforward to make use of, and you’ll work with the Wix AI to provide prompts and have it construct a surprising web site for you. Wix is appropriate for creatives, service-based companies, and anybody in retail beginning small with a restricted product vary.
When you intend to run an internet retailer, and that’s your objective, go together with Shopify. Initially, you may undergo a brief studying curve. However there are tonnes of sources out there that can assist you out. In the long term, it is going to be a profit-sum sport. You’ll get superior options to handle intensive stock and help in on-line and bodily retailer gross sales.
Need extra choices for an internet site builder platform? Take a look at Wix and Shopify alternate options and see which most accurately fits your use case.
This text was initially revealed in April 2025 and has been up to date with new data.
