Zara Calls Ludovic de Saint Sernin, Alex Consani, Amelia Grey For New Drop

MILAN – The love affair between Zara and Ludovic de Saint Sernin retains going robust.

After making a chair as a part of Zara’s 50^th anniversary celebrations, the Paris-based designer has prolonged its partnership with the Spanish powerhouse conceiving a set of girls’s and males’s ready-to-wear and equipment, in addition to magnificence merchandise, to be launched globally on Nov. 17.

The vary displays de Saint Sernin’s concept of a “excellent wardrobe,” with a targeted lineup of staples hinging on his signature smooth aesthetic and following into the footsteps of his fall 2024 assortment offered in New York, because the metropolis acts as a key inspiration for the collaboration.

In tune with de Saint Sernin’s ethos, leather-based performs a central position within the assortment, with standout items together with coats, trench coats, minidress bralettes and pants, usually dotted by studs. Highlights additionally embody a automotive coat in shiny black ponyskin, metallic mesh clothes, glam halter-neck tops and frocks and tailor-made items in wool or silk duchesse. Fundamentals comparable to logoed tank tops and stonewashed denim separates add to equipment comparable to belts and gloves in rounding out the vary.

“What we’ve created collectively is my concept of ​​the proper wardrobe: items made with extraordinary high quality, that I need to put on, that I need to see my mates put on, that I need everybody to put on,” mentioned de Saint Sernin. “Essentially the most unimaginable factor about this venture is figuring out how common will probably be. Due to Zara, individuals everywhere in the world may have the chance to enter the universe of Ludovic de Saint Sernin.”

Such a universe may even embody magnificence merchandise encompassing lip glosses, foundations, mascaras, sticks, eye patches and skincare instruments, amongst others.

The launch at a number of Zara’s shops worldwide and e-commerce shall be flanked by a devoted marketing campaign and video directed by Gordon von Steiner, who filmed the likes of Alex Consani and Amelia Grey with the designer himself in Downtown Manhattan.

“One of many central ideas of the movie is the daydream — that advantageous line between actuality and creativeness. However I additionally wished to remind the world to maintain dreaming, in an even bigger manner,” mentioned de Saint Sernin. He highlighted that this collaboration was a dream coming true, underscoring how “from the start, working with [Zara] has been like turning into a part of a household.”

As reported, he already received a style of such a synergy by accepting the invitation of Marta Ortega Pérez, nonexecutive chair of Zara’s dad or mum firm Inditex, to design an object to mark the corporate’s 50^th anniversary.

This was celebrated with a genre-crossing exhibition and pop-up staged throughout Paris Style Week final month, which drew the likes of Rosalía, Naomi Campbell, Linda Evangelista, Narciso Rodriguez, Anna Sui, Pat McGrath and Mario Sorrenti, amongst many others.

For the event, de Saint Sernin veered from style to conceive a smooth leather-based chair. “I wished to step out of my consolation zone and I all the time have cherished furnishings design and inside design. And I like Zara Dwelling, I’ve items at house from Zara Dwelling,” de Saint Sernin mentioned on the time. “So I actually wished to work with the house staff and construct one thing that feels completely me however on the similar time that feels new and thrilling.…Clearly I needed to go for leather-based and {hardware} and it’s a sling so it has a enjoyable, kinky facet to it.”  

The anniversary exhibition, which was a 12 months within the making, was solely the newest transfer Ortega Pérez orchestrated to align Zara with inventive and cultural figures and place it as aspirational, an evolution began in 2022 with a set from Rodriguez.